How to Increase Followers on Instagram In 2023

Instagram has become one of the most popular social media platforms for individuals and businesses. It provides an ideal opportunity to reach a vast audience and build a loyal following. However, increasing followers on Instagram can be daunting with so much competition out there.

Fortunately, there are several strategies you can implement to increase your followers on this platform. In this blog post, we will explore some effective techniques that can help you increase Instagram followers. These will also improve your overall engagement. 

Whether you’re a blogger, influencer, or business owner, these tips will come in handy in boosting your social media presence. Also, suggest other tips so our readers can get more knowledge to increase followers on Instagram. 

Why is Instagram the Best Platform for a Business/Blogger/Influencer?

Instagram has become the go-to platform for businesses and influencers due to its visual nature, user-friendly interface, and massive audience. With over 1 billion active users, it offers immense reach and engagement potential for anyone looking to establish a brand voice. Also, it helps people to monetize their content.

The platform’s focus on visual content, including photos, videos, and Stories, allows for creativity and visually appealing marketing strategies. It also enables users to showcase their products, services, or personal brand in a more authentically and relatable way.

Moreover, Instagram’s algorithm favors engagement and rewards high-quality content with more visibility. Hence, making it easier for businesses and influencers to grow their audience and build a loyal following.

Instagram’s versatility and popularity make it an essential platform. Anyone looking to establish a successful online presence, connect with their audience, and grow their business or personal brand opts Instagram.

How to Increase Instagram Followers 

  • Create an attractive profile

Your profile is your first impression on potential followers, so make sure it’s complete, informative, and visually appealing. Use a high-quality profile picture, a clear and concise bio, and a consistent aesthetic.

  • Post high-quality content

The key to growing your Instagram following is consistently posting high-quality, engaging content. Use high-resolution photos and videos, use proper lighting, and use Instagram’s editing tools to make your posts stand out.

  • Use hashtags

Hashtags are an effective way to reach a wider audience and increase Instagram followers. Use relevant, popular hashtags in your posts, and consider creating your own branded hashtag to promote your brand.

  • Engage with your audience

Engage with your followers by responding to comments, answering questions, and asking for their feedback. It will help you build a loyal following and increase engagement on your posts.

  • Collaborate with other accounts

Collaborating with other accounts in your niche can help you reach a wider audience and gain new followers. Consider collaborating on a joint project or hosting a giveaway together.

  • Use Instagram stories

Instagram stories are a great way to increase engagement and reach on your account. Use them to showcase behind-the-scenes content, share user-generated content, and promote your posts.

  • Host giveaways

Hosting giveaways is a great way to attract new followers and increase engagement on your account. Consider offering a prize relevant to your brand and asking users to follow your account and tag their friends to enter.

  • Use Instagram ads

Instagram ads are a great way to reach a wider audience and promote your account. Use targeted ads to reach users most likely interested in your brand. Create visually appealing ads that will stand out in users’ feeds.

  • Post at optimal times

Posting at optimal times can help you reach a wider audience and increase engagement on your posts. Use Instagram’s analytics to determine when your followers are most active and schedule your posts accordingly.

  • Cross-promote on other social media platforms

Cross-promoting your Instagram account on other social media platforms can help you reach a wider audience and attract new followers. Consider promoting your account on Facebook, Twitter, and other platforms where your target audience is active.

  • Use influencer marketing

Influencer marketing is a great way to reach a wider audience and increase your Instagram following. Consider partnering with influencers in your niche to promote your brand and gain new followers.

  • Use Instagram reels

Instagram reels are a new feature that allows users to create short, engaging videos. Use them to showcase your products, share tips and tricks, and promote your brand.

  • Use Instagram live

Instagram Live is a great way to connect with your followers in real-time and increase engagement on your account. Use it to showcase behind-the-scenes content, answer questions, and promote your brand.

  • Use user-generated content

User-generated content is a great way to showcase your brand and increase engagement on your account. Encourage your followers to share photos and videos of your products and services and share their content on your account.

  • Analyze your data

Analyzing your Instagram data can help you understand what’s working and what’s not on your account. Use Instagram’s analytics to track your engagement, reach, and follower growth and adjust your strategy accordingly.

Precautions to Keep in Mind Regarding Increasing Followers on Instagram 

  • Firstly, avoiding using bots or purchasing fake followers is crucial to increase your Instagram following. It is because Instagram’s algorithms are designed to detect such activities and can make your account penalized or even permanently banned. 

Instead, focus on creating high-quality content that is engaging, relevant, and resonates with your target audience. It will help you attract genuine followers who are interested in your content and are more likely to engage with it.

  • Secondly, avoiding spamming your followers with too many posts or updates is important. It can annoy your followers and lead to a decrease in engagement and even unfollows. 

Instead, create a consistent posting schedule that balances quantity with quality. Also, use Instagram’s features, such as stories, reels, and IGTV, to create content that provides value to your followers.

  • Thirdly, being mindful of your interactions with your followers is crucial. Avoid using automated messages or generic comments that do not add any value. Instead, engage with your followers by responding to their comments. 

Like their posts, and even repost their content if it aligns with your brand. It will help you build a loyal following and create a community around your brand.


In conclusion, building a strong following on Instagram takes time, effort, and patience. It’s important to consistently create high-quality content that resonates with your target audience. Engage with them through comments, direct messages, and stories.

Additionally, utilizing Instagram’s various features, such as hashtags, reels, and collaborations, can help increase your visibility and attract new followers. But beyond just focusing on the numbers, remember that the real value of Instagram lies in the connections you make with your followers and the community you build. 

So don’t get too caught up in the metrics; remember to stay true to your brand and message. With dedication and a thoughtful approach, you can grow your Instagram following and create meaningful connections with your audience.

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