Google is the world’s most popular search engine, with billions of daily searches. People search for information, products, and services on Google. It makes Google a valuable tool for marketers to understand what people are searching for.
Knowing what people are looking for can help you create content that resonates with your target audience, drive traffic to your website, and boost your search engine rankings. Many tools can help you discover “What are people searching for on Google?”.
This blog post will look at the 10 best tools for understanding what people are searching for. These tools can also help you perform several important tasks related to marketing and research. I hope these tools make your work easier and give answers to this question.
SEMRush is an all-in-one marketing tool that provides insights into search engine rankings, website traffic, and backlinks. One of its most useful features is the Keyword Magic Tool. It helps you find long-tail keywords related to your topic.
You can see the search volume and keyword difficulty. Also, you can find what others are searching for to help you choose the right keywords for your content.
BuzzSumo is a content research tool that helps you find the most popular content on the web. You can search for content by topic, keyword, or domain and see the number of social shares, backlinks, and other metrics.
This information can help you create content that resonates with your target audience and generates traffic to your website.
UberSuggest is a free keyword research tool that provides keyword suggestions and search volume data. You can enter a keyword or topic, and UberSuggest will provide related keywords, search volume, and competition data.
You can also see the top-ranking pages for each keyword, giving insight into what people are searching for.
Ahrefs is an SEO tool that provides insights into website traffic, backlinks, and keyword research. One of its most useful features is the Keyword Explorer, which provides keyword suggestions, search volume data, and keyword difficulty scores.
You can also find the well-performing pages for each keyword, giving you insight into what type of content performs well.
GTmetrix is a website speed and performance tool that provides insights into page speed, load time, and other performance metrics. Website speed is a critical factor in search engine rankings, and GTmetrix can help you identify areas for improvement.
#6 SERP Simulator
SERP Simulator is a free tool that helps you preview how your website will appear in search engine results pages (SERPs). You can enter your title tag, meta description, and URL. Then, SERP Simulator will show you how your listing will look on Google.
It can help you optimize your meta tags for maximum click-through rates. Also, you can find “What are people searching for on Google?” using its highly-optimized results.
#7 Keywords Everywhere
Keywords Everywhere is a browser extension that provides keyword suggestions, search volume data, and other metrics as you browse the web. It works with Google Search, Google Analytics, and other tools to provide insights into what people are searching for on Google.
#8 Google Search Console
Google Search Console is a free tool that provides insights into website traffic, search engine rankings, and website errors. You can see which keywords drive traffic to your website. Also, it is easy to find which pages rank well, and which pages have errors that need fixing.
#9 Google Analytics
Google Analytics is a free web analytics tool. It provides insights into website traffic, user behavior, and what people are searching for. You can see which pages get the most traffic, have the highest bounce rates, and convert the most visitors into customers.
Lighthouse is a performance tool built into Google Chrome that provides insights into website speed, accessibility, and best practices. You can see which areas of your website need improvement and get actionable insights on optimizing your website.
It will help you get better search engine rankings. Also, you can use this tool to enhance the user experience by finding out “What are people searching for on Google?”.
Knowing what people are searching for on Google is crucial to creating content that resonates with your target audience. It also helps in driving traffic to your website. Using the right tools can gain valuable insights into keyword research, content creation, and website optimization.
The 10 tools highlighted in this article provide various insights into what people search for on Google. SEMRush, BuzzSumo, UberSuggest, Ahrefs, and Keywords Everywhere are great tools for keyword research and content creation.
GTMatrix, SERP Simulator, Google Search Console, Google Analytics, and Lighthouse are all great tools for website optimization. Take the time to explore these tools and find the ones that work best for your needs.