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Best Time To Post on Social Media- Instagram, Facebook, LinkedIn, Twitter & TikTok

“We must use time as a tool, not as a couch.”

This statement by John F. Kennedy has a hidden meaning. Doing things at an appropriate time is as important as utilizing the time. We must use time as a tool to make our work easier. It is more relevant in terms of social media. 

Social media is a powerful marketing tool and a great way to connect with friends and family. If you are running a business, you want to ensure that your social media presence is effective. Also, you want your posts to reach your target audience. 

One of the most important aspects of social media marketing is timing. Knowing when to post can make all the difference in the world. This article will explore the best time to post on Instagram, Twitter, Facebook, LinkedIn, and even TikTok in 2023.

Creating An Effective Posting Schedule

Before we dive into the best times to post on social media, it is important to understand how to create an effective posting schedule. To do this, you should start by analyzing your target audience. Who is your audience? When will they most likely be active on social media? 

Once you understand your target audience’s behavior, you can create a posting schedule that aligns with their habits. While the best times to post vary from platform to platform, you can follow a few guidelines. The best time to post on Instagram and other platforms in 2023 are:

  • Twitter: Wednesday and Friday at 9 AM
  • LinkedIn: Wednesday at 9 AM and 12 PM
  • Facebook: Wednesday at 11 AM and 1 PM
  • TikTok: Every day between 11 AM and 5 PM
  • Instagram: Wednesday at 11 AM and Friday at 10 am

These times are based on the average engagement rates across each platform. However, it is important to remember that your specific audience may have different engagement habits. Wednesday is a popular day for social media posting for a few reasons. 

Firstly, it’s midweek, which means people are already starting to think about the weekend. Also, maybe at this time they are more receptive to social media content. Furthermore, studies have shown that Wednesday is among the most active days on social media platforms.

Still, it’s important to remember that every audience is unique and may have different social media habits. It’s always a good idea to test different posting schedules. Also you should analyze engagement rates to determine the best time for your specific audience.

The Tool That Tells You Your Real Best Time To Post

Luckily, there are tools available that can help you determine your real best time to post on social media. One of the most popular tools is called Sprout Social. This tool analyzes your audience’s behavior and provides you with personalized recommendations for when to post. 

Other similar tools include Hootsuite, Later, and Buffer. If you have an Instagram business account, you may check your followers’ demographics, such as age, gender, and location. It will assist you in scheduling your posts in the correct time zone. 

Instagram’s analytics tool also displays the performance of each post. allowing you to begin tracking it depending on the time and day it was posted and the sort of information shared. You can use these tools and create your time strategy accordingly.

Is There Any Best Time To Post On Social Media?

The short answer is NO. While general guidelines can be followed, the best time to post on social media depends on your audience’s behavior. Some audiences may be more active on social media in the mornings, while others may be more active in the evenings. 

The best way to determine your ideal posting schedule is by testing different times and analyzing your engagement rates. Also, remember that the best time to post on Instagram, or any other platform may change depending upon the month’s duration. 

The Best Time To Post On Different Social Media Platforms 

The best time to post on Facebook

As mentioned, the best times to post on Facebook are Wednesdays at 11 am and 1 pm. However, it is important to remember that the best time to post on Facebook ultimately depends on your specific audience’s behavior. 

The best time to post on Instagram

The best times for Instagram posting are Wednesdays at 11 am and Fridays at 10 am. However, like with Facebook, your specific audience may have different engagement habits. Also, the demand for your business may affect the time to post. 

Testing different times and analyzing your engagement rates is important to determine your ideal posting schedule. Also, you can take the help of any social media management tools. These tools can help to ideate the correct timing for reaching a wider audience. 

The best time to post on Twitter

The best times to post on Twitter are Wednesdays and Fridays at 9 am. However, like with Facebook and Instagram, testing different times and analyzing your engagement rates is important. It helps to determine your ideal posting schedule.

The best time to post on LinkedIn

Linkedin is far different from other social media platforms. The major audience here is professionals. So, it’s critical to post at an appropriate time on LinkedIn. The best times to post on LinkedIn are Wednesdays at 9 am and 12 pm. 

The best time to post on TikTok

TikTok has become increasingly popular recently. According to research, the best time to post on TikTok is between 11 am and 5 pm daily. You can also experiment with time depending on your content and audience. 

5 Tips For Finding Your Best Time To Post On Instagram

  • Analyze your audience: Deeply dive into your audience’s demographics, location, and behavior. It helps you better understand when they are most active on social media.
  • Test different times: Try posting at different times of the day and week to see when you get the most engagement.
  • Analyze engagement rates: Keep track of your engagement rates for each post and compare them to determine the most effective times.
  • Use analytics tools: Tools like Sprout Social, Hootsuite, etc. can provide you with personalized recommendations for when to post based on your audience’s behavior.
  • Experiment to learn: Don’t be afraid to try new things and experiment with different posting schedules. What works for one business may not work for another, so finding what works best for you is important.

Final Thoughts

Finding the best time to post on Instagram or any other social media can be daunting. But ensuring your posts reach your target audience is crucial. You can determine your ideal posting schedule and increase engagement rates by analyzing your audience’s behavior. 

You can also test at different times and use social media analytics tools. So, go ahead and experiment with different posting schedules and find what works best for your business! And don’t forget to follow us on Social Media to help you more!!

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