We know that we will need to use digital marketing statistics to demonstrate the value of our work. Also, data must support marketing decisions for a few more reasons. With statistics, one may more effectively prioritize their work.
When implementing a marketing strategy across multiple channels, you will want to know how the performance of various platforms will compare to that of others. If you have statistics to back up your decisions, you can determine which channels may require more resources than others.
The use of digital marketing data enables you to maintain your competitive edge. Because you have access to these data points, you can know what actions others are taking, which allows you to get a head start on your rivals.
Always be one step ahead of the curve. Data analysis exposes patterns and trends in digital marketing, which can assist you in determining the digital marketing tactics and platforms for which it may make sense to be an early adopter.
The utilization of data might allow room for alternative strategies. When you leverage the information provided by digital marketing platforms, you can do it with complete assurance that your strategies will be successful.
In this approach, you can devote less time to worrying about your plan and more time to concentrating on other responsibilities, such as examining your website. After all, your attempts to sell your business online won’t be productive if you don’t have a solid website.
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Important Questions Related To Digital Marketing Statistics
What is the size of the industry of digital marketing?
In 2020, it was estimated that the global digital advertising and marketing market would be worth $350 billion; by 2026, that figure is expected to rise to $786.2 billion. It is now estimated that the digital advertising and marketing sector in the United States alone is worth $460 billion.
What is the annual percentage rate of expansion for digital marketing?
It is anticipated that the growth rate of digital marketing will be 9% on a compound annual basis from 2020-2026. Display on digital devices is expected to expand at a compound annual growth rate of 15.5%, while search is expected to increase at 12.2%.
The search industry is responsible for 40.9% of the total digital advertising and marketing. In 2022, 63% of companies have raised the budget they allocated to digital marketing. The total amount companies spent on their digital marketing budgets increased by 14% from 2020 and 2021 combined.
What proportion of marketing is carried out online?
72% of total marketing budgets are allocated to various forms of digital marketing. 55% of marketing is digital. In 2021, total spending on digital advertising was $436 billion, whilst spending on traditional advertising was only $196 billion.
Are digital marketing jobs in demand in 2023?
According to projections made by the Bureau of Labor Statistics, the number of people seeking jobs in marketing will expand by a rate that is significantly higher than the national average by the year 2026.
Major Digital Marketing Statistics In 2023
Related to Email Marketing
Email marketing yields $36 for every $1 spent. Email marketing, according to the assertions of many owners of small businesses, is the form of advertising that offers the best return on investment.
The email marketing sector will be valued at $9.62 billion in 2022, but it is expected to increase to $17.9 billion by 2027. The global email user base is expected to reach 48 billion by 2024. The average open rate across all industries is 80%, with a 2.78% click-through rate.
The average return on investment for email marketing is $36 for every $1 spent. There are 2 billion emails being sent daily, with people receiving roughly 120 commercial emails daily. Email marketing is used by 87% of firms to convey content.
In the next three years, the number of emails sent daily is expected to increase by 2 billion. In 2020, the global email marketing industry was worth $7.5 billion, and it is expected to grow to $17.9 billion by 2027.
Related to SEO
The SEO market was valued at $43 billion in 2019 and is expected to grow to $86 billion by 2023. Organic searches account for 53% of all website traffic. Companies who blog increase their website traffic by 55%.
SEO leads have a closure rate of over 15%. According to 49% of firms, organic search provides the best marketing ROI. Depending on where they are in their plan, large corporations can spend anything from $10,000 to $20,000 per month on SEO.
Small to medium-sized businesses can spend $5,000 to $10,000 monthly on SEO. SEO costs $1,000-$5,000 monthly for small and local businesses. Only 25% of Google users go past page two. In other words, 75% of individuals never look past the first page of search results.
The top-ranking site in Google organic search results has an average CTR of 31%. Organic CTR should be between 3-5% on average. Keep your brand’s organic results brief with power phrases that help you get your idea over fast to be competitive in voice search.
If your brand focuses on local SEO, you’re lucky because 28% of local searches result in a purchase within 24 hours. These SEO trends and data help provide a picture of the industry and where your company fits.
Related to social media marketing
Social media marketing statistics demonstrate how quickly the field is expanding, and these are key points you won’t want to overlook this year. The social media market is worth $72.2 billion, according to estimates.
Businesses spend 14.9% of their marketing expenditure on social media on average. Around 91% of firms market via social media. 93% of businesses are active on Facebook, with 86% using Facebook advertising. LinkedIn currently has 55 million enterprises.
Instagram has more than 200 million business accounts. On Snapchat, you may see over 30 million businesses. TikTok is the fastest-growing social media network, with 40% of firms aiming to include TikTok in their social media strategy by 2022.
TikTok reached 1 billion active users in five years (Facebook took eight! ), with 100 million users living in the United States. Facebook was the most popular social media network in 2022. However, this can change depending on the demographics your company is searching for.
The average American adult spends more than two hours on social media daily. Mobile devices are used by 91% of users to access social media sites. It means you should integrate social media into your mobile marketing plan.
Influencer recommendations are trusted by nearly half of social media users. Twitter is used by more than 80% of B2B businesses for organic social media marketing and Twitter ads. Snapchat has 265 million daily active users who open the app more than 30 times per day.
Users of Snapchat are more inclined to purchase products or services using their mobile devices. They are also 60% more inclined to buy on impulse. The average swipe-up rate for Snapchat advertising is 50%, with a cost per swipe ranging from $.30 to $1.00.
LinkedIn is the most trusted social media platform among US customers. LinkedIn Advertising is used by 80% of B2B organizations, while 96% of B2B content marketers utilize LinkedIn for organic social media marketing.
Utilizing These Digital Marketing Statistics
Being up to date on changes in the digital marketing sector allows you to easily adapt your plan based on what works and the needs of your target audience. Utilize this data to develop your marketing strategy to increase awareness and produce conversions for the coming year.