You’re in front of your computer and have discovered some furniture you adore. Or maybe it’s a brand-new computer, some fine coffee, or a little pendant you neglected to pick up while you were away. The convenience of online purchasing has become so embedded in modern life that it no longer appears remarkable.
What does it take to arouse amazement among modern online shoppers? The standard has undoubtedly risen since then. We think providing amazing customer experience is still possible, and it’s not even that difficult. Here we are suggesting expert tips from online business masters who have created wonderful experiences for their clients!
Top 6 Tips For Online Stores To Create A Good Customer Experience
1. Customise Your Shop
Digital communication can sometimes seem sterile and chilly. The fact that there is a person on the other side of the screen is something that we deeply doubt. Because of this, personalisation is crucial in the design of online stores. There is a reason YouTube constantly recommends videos to you based on your preferences.
The ability of Amazon to sell more merchandise by way of recommendations is astounding. Every effort you make to individualise your online store communicates to the user that they are unique. That contributes significantly to creating amazing client services. Several techniques for doing this include:
- Email subject lines should contain people’s first names.
- Giving consumers the ability to make wish lists.
- Choosing a practical suggestion plugin to upsell products.
- Send happy birthday or anniversary emails.
2. Use Product Photos
More than 75% of eCommerce customers claim that product images are extremely important when deciding whether to make an online purchase. That number won’t surprise anyone who has ever managed an online store. Amazing pictures can transform a store from appearing like a mom-and-pop shop to a professional business.
Quality photographs are vital in a world where everyone can get high-quality website themes. More than that, images support the reality-based grounding of online commerce. They offer a sensory experience that, in the past, required visiting a physical store. In fact, with brighter colours and more attractive angles, good images can appear better.
It may transform the sterile, impersonal experience of internet buying into one that is luxurious and evocative of paging through a high-fashion magazine. We advise you to invest in a photographer! Find a wedding instead of a product photographer if you can because they are skilled at capturing brilliance.
3. Products’ Detailed Description
Do you know everyone hates inadequate product descriptions on product pages? According to research, it isn’t just a peculiar quirk; “98% of shoppers have been discouraged from purchasing due to inaccurate or incomplete content.” Though, a little polish can do wonders.
While it’s challenging to comprehend a figure that refers to “98% of shoppers,” it’s even more challenging to understand why product pages frequently contain errors and omissions. Making a product page is a pain for many people. But rather than seeing it as a burden, see it as a big chance to boost your store’s conversion rate!
4. Timely Order Completion
It’s no secret that consumers want their online orders to arrive faster than ever. Since years ago, Amazon has provided free two-day shipping. One-day shipping is also going to be implemented shortly. All other e-commerce companies have to compete with giants, whether they like it. 63% of online customers inevitably anticipate three-day delivery.
Every e-commerce company must operate for safe and timely delivery of items. Nothing like a defective product or a delayed shipment can destroy a customer’s experience. No amount of gorgeous website design can change that. Our advice is simple: outsource delivery. Having a third party ship your orders is easier and less expensive.
5. Introduce a Return Policy
A lot of people return things. E-commerce return rates are frequently 20% or greater, much higher than anticipated. When sending items online, there are some simple, inevitable facts that you must accept, regardless of how flawless your order delivery procedure may be. During shipment, a lot of things are exchanged.
It indicates many things, especially fragile ones, that break easily. Although there are measures to lessen breakage frequency, it can never be eliminated. Furthermore, judging some product attributes can be challenging when shopping online. It’s common to order curtains that appear to be a different shade of blue in person or the wrong size shirt.
As a result, even carefully stated and visually appealing products must be returned. Our simple suggestion is to make returns simple to increase brand confidence. Up to 88% of customers claim that where they purchase is affected by how simple it is to return items. Making returns challenging is leaving money on the table.
6. Extra Promotional Items
Nothing can make someone smile as much as including a few additional treats in the box. A handwritten letter or a basic voucher are all acceptable examples of goodies. The key is that happy surprises result in amazing client experiences! Additional products in the package make your consumers happy and give you a chance to upsell.
And it’s not as challenging as you may imagine. Delivery centres can box other items and insert marketing materials for a small additional price. Put quality before price while competing. People are intricate. They don’t always go for the least expensive choice. Products that satisfy emotional demands are purchased. Similarly, small goodies can connect with the users.
If you pay close attention to the suggestions above, you’ll see that most of them centre on a single idea. If your company specialises in providing amazing customer experiences, quality is typically where you compete rather than pricing. Remember that quality is what your clients perceive it to be based on their particular needs, not necessarily some imagined “objective” best!
It is especially true if your goal is to give people amazing experiences rather than merely meeting their immediate needs. Speak with your clients. Discover what they like and dislike. You’ll be happy you did if you pay attention and learn. You want people to remember who you are among your clients.
Amazing customer experiences may be made possible by treating customers with kindness and using creative thinking. By implementing the aforementioned advice, you can transform your unmemorable online store into one that is memorable and, consequently, more successful! All the best for your success!!