Must have digital marketing tools to boost your online business

E-commerce today is growing and touching the sky, but it isn’t as easy as online business sounds. Working hard to improve the functions and making strategies that help achieve goals is challenging. Digital marketing is a key to help your business grow, but the constant changes in the digital world get hectic to follow sometimes. Marketing needs some tools to incorporate into the business practices to get the desired results. There are hundreds and thousands of free and premium digital marketing tools that help almost every aspect of a business. 

We have gathered a list of tools to help you expand your business. Some tools in the list are premium and some are free for small businesses that are on a tight budget. 

Whether to manage customer relations or managing tasks, these are helpful for every area of a business. Let’s know more about them. 


Canva design tool

When it comes to creating amazing graphic designs can stand first in the row. Canva helps in making videos, business cards, and invitations. Its amazing drag-and-drop themes make everything easy. Thousands of professionals use Canva to design their templates. It’s free available for free and the premium plan unveils more graphics and more features. 


  • Drag-and-drop templates
  • Beginner-friendly features
  • Offers free video tutorials
  • More than 50,000 templates 
  • Offers several fonts to add to graphics


Hubspot free CRM software

HubSpot is a great platform to manage marketing, sales, content, and customer engagement. Its impressive tools like landing pages, blogs, social media, and videos help a business to operate its tasks efficiently. HubSpot uses cloud technology to help employees use this platform from distant places just a login is required. 

The marketing HubSpot helps generate more traffic on a website that generates more leads and closes sales more quickly, it eradicates the need for expensive developers.


  • Free CRM
  • Use-Friendly
  • Let you create all types of web content that are optimized for SEO
  • Provides smart automation


semrush SEO analysis tool

SemRush is an amazing platform for keyword research, its 50+ tools help you to compete against your competitors. It is a competitive intelligence to drive more traffic to your website. 

Semrush is widely regarded as an SEO tool, but the software offers several other digital marketing features too. With the amazing tools of Semrush, you can identify the running trends in your industry niche. It helps you in digital marketing programs like running SEO, pay-per-click (PPC), social media, and content marketing campaigns. 


  • Helps you develop content via its tutorials
  • User-friendly
  • More than 50+ tools
  • Competitor analysis
  • Helps in content marketing


convertkit - the creator markeing platform for your album

ConvertKit is lead generation and em-mail marketing cloud-based software that is focused on professional bloggers, YouTubers, Vloggers, podcasters, course creators, and other content-driven business owners. The software help users improve their email list and automate the drip email marketing process with custom opt-in forms, workflow automation rules,  landing page templates, drag-and-drop email sequences, and more.


  • Email editor
  • Landing page building reports
  • Easy automation creator
  • Live chat support


VWO Testing is a cloud based solutions

VWO Testing is a cloud-based solution that helps businesses build and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can alter existing pages or make multiple variations of the same page by changing details such as layouts, backgrounds, headlines, colors, borders, and more.

VWO Testing lets businesses execute tests based on website visitors’ behavior including numbers of clicks, time spent on pages, exit intent, and page scroll. Moreover, businesses get a better understanding to analyze conversion rates of marketing campaigns and generate customizable reports with various performance metrics.


  • Scheduling Push Notifications by Subscriber’s Timezone in VWO Engage.
  • Use Custom Dimension In Segmentation.
  • Send At Optimal Time in VWO Engage.
  • Why is Sub-domain Required In VWO Engage?
  • Segment Users Using Javascript API In VWO Engage.
  • A/B Testing Push Notifications in VWO Engage


Grammerly - great writing, simplified

Grammarly is a great tool for writing articles, blogs, captions, etc. Grammarly determines the texts and highlights the error of spelling mistakes or any grammar mistakes. Its free version covers basic grammar mistakes, spelling mistakes, and punctuation. While the premium version is one step forward that offers stylistic, best-writing-practices suggestions and also checks the plagiarism of texts. 


  • It detects every text, sentence, and spelling error.
  • It checks basic and advanced grammar and punctuation errors – alliteration, sentence formation,  comma splices, run-on sentences, and much more.
  • Checks plagiarism and highlights the sources of plagiarism
  • Easy-to-use
  • One-stop platform to improve writing


Unbounce is an all-in-one platform, that lets companies make beautiful, functioning landing pages that convert. And the best thing is that it is user-friendly so you don’t need to spend money to hire developers.

The drag-and-drop builder makes it super easy to use. It also offers a broad range of landing page support features, including sticky bars and popups.


  • Access to More than 100 Landing Page Templates
  • Unlimited Users & Domains
  • Stock Photo Library from Unsplash
  • Mobile Optimized Landing Pages
  • GDPR Compliance
  • SSL Encryption


OptinMonster is a popular lead generation plugin with a popup feature that makes it easy to increase your email list in WordPress and convert website visitors into subscribers.

OptinMonster is a tool for creating email signup forms including popups, full screen, floating bars, welcome mats, slide-in scroll boxes, inline personalized lead forms, and more. It has a template library with than 400+ high-converting templates and you can fully customize with the drag-and-drop builder.


  • Drag ‘n’ Drop Builder.
  • Campaign Types.
  • Campaign Triggers.
  • Targeted Campaigns.
  • Seamless Integrations.
  • Actionable Insights.


slack: great teamwork starts with a digital HQ

Slack is a messaging platform that helps companies of all sizes in creating their digital headquarters. It facilitates team, system, partner, and customer workflows. With the DocuSign eSignature for Slack integration, it is now possible to send and sign essential documents from Slack on almost any device which helps in boosting productivity. Additionally, Slack notifies you when recipients sign papers need your signature. To create agreements quickly, you can also access a library of templates.

The above digital marketing tools can help you scale your e-commerce business ten times faster if used properly. Additionally, you need a team of professionals who can analyze and execute the different tasks to achieve final results

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