Is your online store seeing significant traffic but no sales? You’re probably attracting low-quality traffic to your store. Alternatively, your website is difficult to navigate. It’s also possible that the low sales are due to a complicated checkout process or an additional, hidden fee. In truth, despite the large traffic, there could be one too many causes for a low conversion rate. Though, you can also refer to our previous post for tips to improve the sales on your Shopify store. In this article, we’ll go through some tips that you can follow to get an expert solution to the problem.
Publish a Large Number of Interesting Blog Posts
It’s not enough to include keywords in your pages and meta descriptions. The reason for this is because there are millions of online stores. As a result, increasing your Google exposure can be beneficial. As a result, boosting your Google exposure can be difficult. As a result, writing informative pieces on your blog will aid in increasing the exposure of your website on Google. The more content you upload to your blog, the more keywords you’ll automatically load into your website.
Use Instagram to Promote Your Business.
The next Shopify marketing tip on our list is to promote your store on Instagram. Instagram has its own ecosystem, and most of your potential clients are likely to frequent it. You could believe that to effectively sell your store on Instagram, you’ll need thousands of followers. But, guess what? You don’t need any!
Run Facebook Ads for a Fee
So far, we’ve just spoken about free methods for driving traffic to your store. But if you are serious about attracting targeted visitors to your website, you have to invest money in paid ads. Starting with Facebook advertisements is a fantastic idea. Before diving into Facebook ads, it’s critical to know your target demographic and their preferences. This will increase your chances of success and help you get the most out of your money.
Use Google Ads
Facebook advertisements may or may not be appropriate for your niche. There are occasions when Google Ads is preferable. The best part is that Shopify makes it simple to run Google advertisements, and you can do it from your admin panel.
Capture Email Addresses With Opt-in Popups
The majority of first-time visitors to your website will not purchase anything from your store. It’s not that your things are horrible; it’s just that it’s their first time, and they’ll naturally be hesitant. An opt-in email popup comes in handy in this situation. Expect them to not hand over their emails just because you asked. Provide them with a compelling incentive to do so.
In exchange for their emails, you might want to give them something. It could be anything as simple as a free eBook, report, or even a discount on their next purchase.
So, there you have it: our top five things to think about when you’re having a lot of traffic but no sales. Take everything you’ve learned from this article and put it to use in your store as soon as possible — any one of these recommendations could be the answer to your problems