Shopify is one of the most used eCommerce platforms out there. If you are a business owner, you may find yourself thinking if you want to choose Shopify or Magento. Shopify is slowly becoming the Amazon of eCommerce platforms. There are a number of brands that are using it including Pepsi, Nestle and Unilever. Shopify is an amazing platform for almost every type of business and sizes. What makes the platform better for every business owner are the tools. Shopify is specifically designed to help businesses get more organic traffic. It has made it easy for the business owners to set up an online store and provide a smoother shopping experience to its customers.
If you are just getting started with your Shopify store, you need to make sure that you are doing everything that you are making the most out of the platform. You need to make sure that you are getting traffic on your website that can help you generate more revenue. In this blog post, we are sharing 4 Shopify tips that will help in improving the organic traffic on your Shopify store.
Top 4 Important Shopify Tips to Get More Organic Traffic
The amount of traffic on your website is the direct indicator of the success of your website. Below mentioned are a few tips that you can follow to get more organic traffic on your Shopify store.
Start with Thorough Keyword Research
If you have just started with your Shopify journey, you need to identify your target audience base. You need to make sure who your target customers would be and then plan a strategy according to that. But, after you are done making strategies, you need to perform a related in-depth keyword research. While performing keyword research you need to make sure that you are keeping your target audience and their interests in front.
Start Blogging Keeping Your Target Audience in Mind
It’s a harsh truth that even after blogging for some time, it will be difficult for the search engines to rank your content. But when it comes to the long run, content strategies will be the best investment for your business. You need to start with who the target audience is and what points of content will be helpful and valuable for them. But you must not only limit yourself till those points, you can include other related content ideas that are similar.
Read More: How Upsell Boost Sales In Your Shopify Store
Optimise All of Your Pages
Your product pages must always have all the information and in-depth content about what you are offering. In fact the more you have to offer the better. Another thing that you can do is to optimise your product page by linking similar articles that have relevant information. Also, you can optimise category pages to rank naturally for border keywords and terms. This can also help in reducing bounce rates and improve a customers’ time on your page.
Focus on Making User Experience Better
As an eCommerce store owner, you must make sure that everything you are doing should help in making the user experience better. Providing a good experience to your users will help in building a loyal customer base and it will also help in providing higher customer retention.
For any eCommerce store whether it is Magento or Shopify, store owners must be focused on providing the best shopping experience to its customers. The store owners must always be focused on how to improve the performance, speed and ranking of the website to get maximum results from an online store.