Magento is undoubtedly considered the best commerce solution for B2C and B2B businesses. It’s a customizable platform that grows with your business. A survey found that 30% of customers jump straight to the search box when they know what they want to buy. Just like the search box, there are many important elements on your Magento site that can be optimised for better results every time. Here is your Magento commerce site optimization guide.
Below mentioned are a few things that you can do to optimise your Magento website to get the most out of your Magento store.
Updated Version of Magento
If you are using Magento 1 or earlier versions of Magento 2, upgrade your website immediately. The latest version of Magento 2 is Magento 2.3.2, which came out in June 2019. The latest version of Magento contains security improvements, bug fixes, performance upgrades and new features. With the Magento 2 version, you can deliver 51% faster checkout time, receive 39% more orders per hour, and provide faster response times for catalog browsing.
Managing your store’s cache can significantly improve its speed and performance. The cache contains loaded data, images, HTML, translation, configuration, file formats, etc., which allows users to access the storefront faster. Caching reduces server load time and improves response time. If you don’t enable cache, each page will run tons of codes and fetch data every time a user clicks on a product page.
Use a Content Delivery Network (CDN)
Why do you need a CDN? A Content Delivery Network is a network of servers located in different locations around the world. By installing a CDN physically close to end users, content does not need to travel farther. This means that a CDN speeds up the delivery of your content, provides a better user experience, and prevents site crashes when traffic increases.
Read More: Top Benefits of Magento 2 That You Must Know
Magento Optimised Hosting
Magento site speed is very important when you are targeting buyers or consumers. A customer will leave your page if it takes more than 2 seconds to load. Slow site speed can be caused by the wrong choice of server and hosting provider.
If your online store has a large amount of inventory and receives good traffic, you need a dedicated server and hosting provider. Dedicated hosting guarantees optimal performance. It can handle any number of products and traffic spikes.
Optimise Product Images
Images occupy 21% of the total weight of a web page. Optimising an image reduces the file size without affecting its quality. Large images take longer to load and affect end-user experience. Image optimization also helps to rank your website at the top of organic search results.
Accelerating the performance of a Magento website is not an easy task. That’s why we’ll offer customization support to help you dramatically improve its speed, performance, and user experience so you don’t lose sales and experience a high cart abandonment rate.