Magento Guide: Everything You Want to Know About Magento Platform

Let’s say you want to get started with an online store, you want to choose the best platform that successfully serves all your eCommerce needs. Though there are plenty of eCommerce platforms available to us, finding the right one for your business can be a tricky business. Before choosing any eCommerce platform for your business you need to make sure that the platform is capable of providing you with everything that your business will need. There are a lot of platforms to choose from and therefore, awareness about every platform is required before making any decision. In this blogpost, we’ll be sharing about one such platform, Magento. 

Magento is one of the best eCommerce platforms out there. The platform offers extensive performance and provides incredible features to help the users get the best of everything that they might need for their eStore. Being an open-source technology, the platform gives the users an ability to customise the look, functionality and manage content on the store. Magento comes with great features that include support for marketing, search engine optimisation and other catalog management tools. 

Magento came into existence in August of 2007. Ever since, the platform has been the preferred choice for many business owners of any scale. Magento offers many in-built features that can be perfect to run any business. Apart from that, if any business needs particular functionality for their magento store, there are extensions that are developed by a Magento development company. There are two versions of Magento platform, these are mentioned below:

Magento Open-source

Magento open source is the free version of Magento platform. It was previously known as Magento Community. This platform helps in downloading, customising and running Magento platform on either the owned server or Magento host of choice. Magento open source is the preferred choice for many merchants as it is low cost and allows customisation. 

Magento Commerce

Magento Commerce is the paid version of Magento. It was earlier known as Magento Enterprise. As it is a paid version, it offers a lot of additional features when compared to the community version. Magento Commerce version can be hosted on-premise. Which means it can be hosted and developed locally on any server. Also, you get a choice of your own Magento host. Apart from this, there is also Magento Commerce Cloud which is a cloud hosted solution from Adobe. 

Magento offers a lot of features that can help in boosting the performance of your eStore. There are features mentioned below that are offered to you when you choose to create your eStore on Magento platform.

Features of Magento 2 Platform 

Magento offers incredibly flexible features that offer support for marketing, catalog management, and search engine optimization. When compared to Magento 1, Magento 2 is a faster, more reliable and highly secured platform. There are a few features that Magento 2 platform offers, these are mentioned below: 

High Performance

Magento platform offers incredible features that can make the experience of store owners and the store visitors better. But, the platform also offers support for different Magento extensions that can boost the performance of the store even more. 

Quicker Loading Time

A quicker loading website is loved by everyone. It is observed that a slow loading website sees increased bounce rates and more cart abandonment rates. In the case of Magento 2, the platform can handle thousands of page views in an hour. 

Better Scalability

Magento 2 offers robust scalability and can help you improve your website to the existing and future needs. Magento platform can provide seamless experience if the store owner wants to expand their product portfolio, sell globally, or add more features to the existing store. 

Advanced Catalog Management

Magento 2 offers advanced catalog management tools. For any eCommerce store owner, catalog management is the major component. Also, there are a lot of Magento extensions that offer incredible support in improving the catalog management process for a Magento store. 

Highly SEO Focused

Magento is one of the most search engine friendly platforms out there. As we know, SEO helps in improving the visibility of websites on search engines, Magento provides you with numerous SEO solutions. Some SEO features offered by Magento include generation of Google sitemaps, SEO friendly URLs, customer sorting values and more.

Mobile-friendliness

As per Google, the mobile-friendliness of a website affects its ranking massively. Therefore, it is crucial for your Magento store to be mobile friendly. Most of the online shopping these days is done through mobile phones. That’s why you need to make sure that your eCommerce website looks good on mobile phones. With Magento, it is easier to customise your website for different devices. 

With advanced features and functionalities, Magento stands apart from all the other platforms. It provides the solutions for both the store admin as well as the website visitors. Therefore, it’s an amazing platform to choose if you want to start your eCommerce store.